Spring is here! Which means looking back at Q1 goals to set the tone for Q2. Did you meet all your goals? Where can you improve to stay on track for the year in the next Quarter? Spring cleaning doesn’t just apply to your home! It pertains in all aspects of life.
Clean up your marketing strategy and check on goals
Did you Q1 go as well as you planned, how is the budget looking? These are things you should revisit often to make sure you stay on track. Make sure your marketing plan matches your end goals. This can be a good time to QA websites and social channels to make sure there are no broken links or outdated information.
Spring is a time of renewal. The sense of renewal associated with decluttering, reevaluating and implementing new plans, especially when it comes to marketing strategy. A good place to start is to make a checklist of what your plan currently consists of ask 3 important questions.
- Do I need this?
- Can this be done better?
- Is there another way?
As marketers, we’re always learning and challenging ourselves to be better so Springtime is the perfect reason to re-evaluate and bloom new after winter has passed. If everything is going according to plan or even exceeding expectations, it’s always okay to test something new and take things to the next level.
Create new, fresh content for social media and web. Add vibrancy to your campaigns. Including bright colors or eye-catching shapes. Make sure branding is all the same across channels and spruce up where you can.
Go through your social media channels and determine if your presence is strong enough and check through the analytics to see how well your content is performing. This can be a fun time to run a campaign around spring holidays like Easter, Earth Day, and Mother’s Day.
Dive into your SEO plan or PPC ads to to restructure according to what is performing the best. Research keyword groups you haven’t tried before or readjust to see if you can get a higher CTR. Re-optimize blog posts and page meta descriptions on your website.
Spring clean the office
In addition to your marketing strategy it’s a good idea to clean your office and/or desk to declutter. Maybe even rearrange the office furniture to clear way of dust and make room for fresh ideas!
Need assistance with PPC, a website refresh, or social advertising? If your business is ready for a spring renewal contact Eminent Digital today.