How do you find success with a business? By cultivating a shared vision that everyone on the team can work for. If you don’t know where you’re going, you certainly don’t know the best way to get there.

A key element of strong leadership is the ability to share the vision of the company or product and provide an action plan with the rest of the team. In crazy agency life, it’s especially important to keep your team in the know about projections and revenue so everyone is on the same page.

Be in alignment.

Alignment happens when you get everyone on the same page and moving in the right direction. Have you ever felt that sweet spot when you’re working so passionately and engulfed in a task you lose track of time and space? Wouldn’t it be wonderful if this happened more in our daily workplace? As a project manager, I want my team members to take pride and enjoy what they do. When everyone has a shared vision and purpose it becomes easier to find that alignment.

Don’t pretend to have it all figured out.

Getting other team members involved in creating and executing the vision helps motivate and energize the whole team. Making everyone feel involved and that they are working toward a shared goal.

Be concise.

No one likes a boss who talks in circles and doesn’t really give any concrete answers. Be concise and present the company vision like an elevator pitch. Write the company vision in a few sentences and have a concrete plan of how to reach the desired goal.

The Art of Doing Twice the Work in Half the Time

In the above title, Dr. Jeff Sutherland discusses his SCRUM methodology. We’d recommend “The Art of Doing Twice the Work in Half the Time” as a starting point to learn fundamentals of getting a team to work together in a quicker and more productive manner. Dr. Sutherland exerts the idea that companies should lose titles. A title can make someone feel contained to that role description. Well-rounded team members assist on any project that will help advance the team vision, even if the project is outside of the job description. Ditching titles could be key in obtaining alignment.

Every good leader knows how to keep their team motivated. Sharing the vision of the company and working together is key to a successful business.

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